Spring 2020 semester
PROF. ARTHUR MARTIN
ENT 217 - 0.5 CREDIT
This course is designed for students with an entrepreneurial venture interested in learning how to fund that venture. Topics include: business valuation, financing options - bootstrapping, crowd-funding, friends and family lending, bank loans, venture capital funding, angel investing, grants, and other sources of capital investment. A review and application of financial statements as part of funding a new venture will also be included.
ENTREPRENEURIAL MARKETING AND COMMUNICATION
PROF. TERESA QUINN
ENT 202 - 1.0 CREDIT
The goal of this course is to explore the application of marketing and communication techniques in student-owned, or managed, entrepreneurial ventures, as well as collaborating with community entrepreneurs, to develop effective marketing and communication campaigns. This course practices and develops application based skills using current marketing and communication methods and platforms. Student will create and communicate a compelling vision of their entrepreneurial venture through the use of digital and traditional marketing platforms. Entrepreneurs must be able to effectively communicate their venture to a wide variety of audiences through a wide array of platforms. Through intensive classroom work, role playing, and real-world applications, students will explore and participate in sales, marketing and promotional activities as they relate to communicating entrepreneurial goals.
ART OF THE PITCH
PROF. ULYSSES YOUNGBLOOD
ENT 203 - 1.0 CREDIT
Successful entrepreneurship is successful pitching. Whether you are soliciting support of a social cause, selling yourself in a job interview, or actively searching for backing of your business venture, you are pitching. This course is designed to introduce students, from all majors and minors, to the art of effective communication and public speaking to convey passions and interests, with emphasis on elevator pitches, presentations with props, video and recording, and TedTalks.
MARKETING TO YOU
PROF. LAWRENCE NORMAN
ENT 212 - 0.5 CREDIT
This course will familiarize students with strategies and practices in the ever-changing field of marketing to young consumers from middle school to graduate school. Some of the best known brands are laser focused on resonating and relating to this young generation. This generation influences around a quarter of all purchases in the US. This course will utilize lectures and spirited discussions, guest lectures, group and individual presentations to the class.
THIS CLASS FEATURES WEEKLY INDUSTRY SPEAKERS
CREATING A CULTURE OF I&E
PROF. TERESA QUINN
ENT 105 - 1.0 CREDIT
This course explores the basic phases of innovation - identification, ideation and implementation. Students will identify a problem, ideate solutions to the problem, and implement the solution, which will bring about change. Students will gain a greater understanding of, and appreciation for, innovation and entrepreneurship by the act of doing. Innovation concepts presented in this course are supportive of intrinsically motivated issues, the understanding of ones own constraints and resources, and the importance of self-awareness. This course is typically taught as a first-year intensive for incoming students in the fall semester. It is also approved for a Values Perspective (VP) in support of the program of liberal studies requirements.