The U'reka Contest 2019


Each year the Innovation & Entrepreneurship Program hosts the U-reka! Big Idea Challenge to help students experience entrepreneurship. This year’s contest has a name change and a twist! The new name is U-reka Contest 2019 and the twist is the exciting fact that the Innovation & Entrepreneurship Program has invested $100 seed money into young Clark entrepreneurs before the final presentation, with the chance of additional awards up to $1000 at the end of the U-reka journey.


The acceptance criteria for U-reka 2019 was simple. If you had a business or social cause, no matter how small, already going, we wanted to invest in the student entrepreneur to help grow their venture. Students submitted applications with short write-ups, including current links to their ventures' online presence, along with a short overview of how they planned to use the seed money to build upon their current venture. The committee of faculty and staff reviewed the submitted applications for approval. This year 17 student ventures were accepted!


Participants will present their venture to a panel of four alumni judges on April 15, 2019 in Tilton Hall from 10:30 a.m. - 1:30 p.m., with venture displays and viewing from 9:30 a.m. - 10:30 a.m. Each participant will have five minutes for a short “commercial” to inspire continued support, from onlookers and judges alike, of their venture for a chance to claim up to an additional $1,000 in funding.


Victoria Mariano

Bull Mansion is located in the heart of Worcester, in the historic downtown landmark building at 55 Pearl St. We offer a variety of event spaces for you to host any event. Weddings, cocktails, holiday parties, fundraisers, corporate or nonprofit meetings, baby/bridal showers all become one-of-a-kind here.

Daysha Williams

AsanaRa came to fruition during my sophomore year of college and by mistake! One day, I left my Shea Butter on the radiator and it melted. I infused some herbs into some oils and concocted a salve that drastically improved my best friend's eczema. I gave them out on campus & they became a huge hit! AsanaRa officially debuted at Clark University's MarketSquare in 2015. In 2017, AsanaRa won Clark University’s UREKA Challenge and became a member of StartUP Worcester. From 2015 to 2017 AsanaRa became an Award Winning Entrepreneur in the Worcester Community receiving press release in PULSE Magazine and BUZZ Media

Rick Treitman

Rick is currently Entrepreneur-in-Residence for Document Cloud. Rick's work as EIR involves early-stage development of tools and solutions for Adobe's customers. Current projects include Readability Controls in Acrobat for helping struggling readers learn to read and good readers read better. He’s also working with Project Lincoln team to create a data visualization tool as well as a generalizable engine for giving data-driven design capabilities to Adobe design and authoring tools.


He was the founder of Virtual Ubiquity, acquired by Adobe in 2007. Virtual Ubiquity created Buzzword, one of the first cloud-based word processors. Prior to VU, Rick was the owner of Softpro Books - a Boston area technical bookstore chain catering to high tech professionals. He was an early employee of Lotus Development where he had several positions including Director of Product Management and Marketing for various product groups.


Rick lives in Lexington, MA with his wife, Cantor Louise Treitman. They have three daughters and two granddaughters, and a grandson. When not working, he's usually on his bike or in the kitchen.

Amanda Barker

Amanda had an idea when she moved to Worcester in 2009. She wanted to make use of her backyard on Hollywood Street to grow food and give it away to neighbors. That didn’t work out, and instead she asked herself, “Why not really do this?” and expanded from there into wanting a bigger space to do this on a larger scale. After talking with the Regional Environmental Council (REC) about locating a plot, Amanda ventured out in Main South looking for a vacant lot, and ended up finding a not-so-vacant lot—a church on Canterbury Street that had a lot of space in the back of its lot that the church didn’t seem to be using. From there, she start a Community Supported Agriculture (CSA). She shares will contain a wide variety of seasonal vegetables, herbs, and flowers.